Branding, communication strategy and product design for science startup Tabiya, spun off from University of Oxford.
Tabiya creates open-source software, models and standards to help tackle the global youth employment challenge.
A set of fundamental and immutable beliefs and attitudes drives Tabiya’s behavior and her activities.
These values manifest in a set of versatile icons — visual anchors for communicating strong company values.
Based on the prominent image of a stack, the logo is also a key visual element on the website. The merging arrow illustrates the evolving nature of Tabiya.
The connected word mark is derived from Rasmus Andersson's clean and approachable Inter font.
A set of guiding principles help make informed design decisions.
Approachability. Tabiya offers easy and inclusive entry points that are supported by visual cues.
Guidance. Tabiya guides users gently and effectively and provides orientation.
No-nonsense. Tabiya employs visual elements with intention and purpose.Simplicity × Fidelity. Tabiya strives for simplicity while staying true to scientific precision
A style guide is designed to assure consistent and cohesive brand representation across all visual elements and communication materials. The document serves as a north star throughout a design process.