Tabiya
Branding, communication strategy and product design for science startup Tabiya, spun off from University of Oxford.
Tabiya creates open-source products, models and standards to help tackle the global youth employment challenge.
Project partner
Brand Values
A Purpose-Led Non-Profit
A set of beliefs drives Tabiya’s behavior and her activities. Below: Intermediary designs from the brand value process.
A Logo's Narrative
Based on the image of a stack, the logo also serves as a key visual element on the website.
The merging arrows illustrate a merging of interests, and the evolving nature of Tabiya.
The associated word mark is based on Inter Font by R. Andersson.
Product Development
Concept Work
Early Digital Product considerations: Mattership was tasked with an early evaluation of conceptual variants.
Guiding factors in the design process for Mattership were Approachability, Guidance, Pragmatism and Simplicity with Fidelity.
A Flexible DNA made for Growth
Style Guide
The style guide assures consistent brand representation across all communication channels. In other words: it serves as a north star throughout a design process.
Learn more about Tabiya's activities.